Gil Bashe is managing partner, chair, global health, FINN Partners. He is also an advisor to the Galien Foundation, DTRA.org and Newtopia; Health Tech World and Medika Life correspondent; and a digital health influencer.

Stories by Gil Bashe

•	The Slippery Slope from Misinformation to Disinformation (Disinformation) Thu., Jan. 11, 2024 As the flow of false or inaccurate information accelerates in our society, the societal stakes around truth and trust are higher now than ever.

•	The Second Pandemic: Poor Communication (Healthcare PR) Thu., May 26, 2022 Scientists and the professionals who communicate on their behalf play a vital role in restoring an unforeseen casualty of the COVID-19 pandemic: the truth.

•	Restoring Environmental Health Is the Ultimate Collaborative Test (Environmental, Social & Governance) Mon., Jul. 19, 2021 Environmental and health PR pros must unite, blending our skill sets into one, new public health communications discipline that drives a broader, united effort.

•	Verdicts Come in Clicks in the Court of Public Opinion (Crisis Communications) Wed., Jan. 8, 2020 From the Hallmark Channel to Boeing to the halls of power, we witnessed scandals in 2019 that put crisis communications professionals to work and put several American institutions to the test.

•	Fragmentation is No Anomaly — It’s Business as Usual (Healthcare PR) Fri., Oct. 4, 2019 Communicators’ ability to navigate the organized chaos that characterizes today’s health ecosystem is crucial to patient outcomes and client success.

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Why the Art of Crisis Has Gotten Personal (Crisis Communications) Tue., Jan. 15, 2019 An accelerated digital news cycle, often short on facts, requires a responsive and attentive crisis management approach that’s capable of monitoring and engaging across media channels in seconds as opposed to days or even hours. (2 reader comments)

•	Digital Turns the Tables on Influence (Healthcare PR) Mon., Oct. 22, 2018 Communication pros must educate their clients on how digital media has democratized the healthcare landscape and has changed the ways in which consumers are now engaging with health information.